This course is designed to coach nonprofit Marketers, Development Directors, Program Designers, Communications leaders and even Executive Directors to create impactful marketing strategies that attract and captivate donors and stakeholders. The course has been growing in popularity at UT Dallas and SMU, and this special 6-week course has been tailored for nonprofit leaders in time for annual planning and Fall giving season.
In Class You Will Learn How To:
- Define measurable marketing goals
- Create unique value propositions that drive distinction for your organization
- Design engaging and efficient campaigns that engage your audiences
- Develop public relations strategies that amplify the good and issues management strategies that mitigate and avoid PR crises
- Build cohesive, integrated marketing plans
Class Details:
- Time: Wednesdays 9 am - 12 pm
- Dates: Sept 6 - Oct 11, 2023
- Venue: Southern Methodist University Collins Executive Education Center
- Cost: $3,475 (includes textbook).*
*This is the course price, but we believe cost should not be a barrier for education. If you can commit to the coursework and attendance, email maddy@dallasheroesproject.org to discuss what your budget allows.
All course fees will be donated to Dallas Heroes Project, a 501c3.
Suggestion: You might consider doing this class with a colleague - a teammate or a board member so you can build your marketing strategies for your organization together.